About The Product:
Sol de Janeiro Brazilian Joia Strengthening + Smoothing Shampoo is a nourishing formula that gently cleanses while helping to strengthen and smooth the hair. Enriched with Brazilian ingredients like cupuau butter and Brazil nut oil, it works to reduce frizz, support healthy strands, and leave hair feeling soft and manageable. Perfect for daily use, this shampoo delivers salon-quality results with a warm, beachy scent that captures the spirit of Brazil.

How To Use:
– Apply a generous amount to wet hair and massage as lather builds
– Rinse and repeat, as desired
– Follow with Brazilian Joia Strengthening + Smoothing Conditioner for maximum benefits