Rihanna presents Rogue, her fourth fragrance for women, in September 2013.

People are always changing and evolving and with Rogue I wanted to switch it up to reflect who I am today, said Rihanna to wwd. I made it for all women, for every mood, because we all want to project our true selves.
The fragrance is announced as a flirtatious and sensual oriental, containing accords of lemon blossom, cyclamen, jasmine, rose, plum and suede over a base of musk, woods, patchouli, vanilla and amber.

Mario Sorrenti photographed the advertising campaign.