Eau de Toilette

Top Note: Bergamot
Middle Note: Juniper, Black Pepper
Base Note: Atlas Cedar, Virginian Cedar, Himalayan Cedar

Fresh, luminous and bold, the scent is brightened with sparkling bergamot and invigorated with juniper and black pepper. Juniper, a classic British ingredient of the perfumers palette, brings a vibrant freshness to the scent, and is deepened by a trio of warm cedarwood oils from three distinct mountain ranges: the Appalachians, the Atlas Mountains and the Himalayas.
The vision is challenging the traditional stereotypes of masculinity, empowering you to transform to find the courage to embrace who you truly are. Featuring a positive and heroic lead, the campaign sees man and horse mirror each other in their movements, pushing their physical limits to transform into a mythical creature a metaphor for personal transformation. A new man. A hero.