Kenneth Cole launches a new men’s fragrance called Mankind that have resulted from the new partnership with Parlux: The fragrance is meant to speak to that Renaissance guy. He is accomplished but humble, he is strong but sensitive. Hes got a very clear sense of…where he is, where hes going and how hes going to get there. Hes very much focused on looking good but also doing good.” (wwd) . The fragrance is advertised with cheeky slogans such as Join the Evolution and Your ape will either grow more hunchbacked or erect”.

The fragrance is developed by Claude Dir as aromatic – woody. Fresh aromatic elements of cardamom, tarragon leaf, ginger and pineapple lead to masculine elements of cedar, vetiver and cinnamon that provide warm sensuality. Then comes the base of sandalwood, oak moss, tonka bean and skin musk. Chad Lavigne designed the bottle. Mankind was launched in 2013.