A new Burberry fragrance expected on the market in September 2014 will be named MY BURBERRY, and it is inspired by the cult trench coat of the Burberry brand and a London garden after rain. It is announced as a very floral fragrance whose task is to enter the top 10 in the luxury arena of beauty! High aims of the Burberry brand are supported by the announcement that this will be one of the key editions in the fragrance collection of the house, but also that the largest collection on the occasion of a perfume launch so far is being prepared.