Launched in 2004, Reaction is an utterly masculine, unexpected and dynamic scent that has many-a geniuses behind it. Launched by the design house of Kenneth Cole, it was created by celebrated perfumer Frank Voelkl, and packaged by the award-winning pairing of Chad Lavigne and Kenneth Cole. The innovative blend of citrus, aquatic, and woody scents creates a unique fragrance that stands out from the rest and gets you noticed immediately. Perfect for daily, casual use, Reaction is a masculine fragrance you just can’t go wrong with!